La CX Bottles
Our other bottle idea was a collaboration with The Fridge, our friends Walton Brush and Evan Murphy. Harping off the current seltzer trend, Walton put together a design that borrowed heavily from La Croix. We weaved in a few elements of cyclocross and viola, we had a hit. A few blogs and Specialized picked up on the design.
A run of 150 22oz. clear Specialized Purist bottles with 'MoFlo' lids